NISS Affiliates Workshop on Computational Advertising

Wednesday, November 4, 2009 - 9:00am - Thursday, November 5, 2009 - 12:00am
NISS Headquarters in Research Triangle Park, NC

Topics include Advertiser Graphs, Sponsored Search Advertising, Computational Advertising, Recommender Systems, Search Engines and Website Front Pages.

Free for NISS Affiliates and NISS/SAMSI University Affiliates.
All others: $300.00




Wednesday, November 4

9:00-10:15 Kishore Papineni, Yahoo! Labs
Computational Advertising
Discussant: Silviu-Petru Cucerzan, Microsoft Research
10:30-11:45 Daniel Ford, Google
Search Engines
Discussant: David Banks , Duke University
12:00-1:00 Lunch
1:00-2:15 Deepak Agarwal, Yahoo! Labs
Statistical Methods to Optimize Content for Web Applications
Discussant: Lee Wilkinson, Systat
2:45-4:00 Charles Elkan, UC-San Diego
Recommender Systems


Thursday, November 5

8:30-9:45 Carl Mela, Fuqua School of Business, Duke University
A Dynamic Model of Sponsored Search Advertising
Discussant: Alan Karr, NISS
10:15-11:30 Daryl Pregibon, Google
Advertiser Graphs
Discussant: Bob Bell, AT&T Labs Research
11:45 Lunch and Adjourn