NISS Affiliates Workshop on Computational Advertising

Time: 
Wednesday, November 4, 2009 - 9:00am - Thursday, November 5, 2009 - 12:00am
Location: 
NISS Headquarters in Research Triangle Park, NC

Topics include Advertiser Graphs, Sponsored Search Advertising, Computational Advertising, Recommender Systems, Search Engines and Website Front Pages.

Fee:
Free for NISS Affiliates and NISS/SAMSI University Affiliates.
All others: $300.00

ARA-eligible.

 

Schedule

Wednesday, November 4

9:00-10:15 Kishore Papineni, Yahoo! Labs
Computational Advertising
Discussant: Silviu-Petru Cucerzan, Microsoft Research
10:30-11:45 Daniel Ford, Google
Search Engines
Discussant: David Banks , Duke University
12:00-1:00 Lunch
1:00-2:15 Deepak Agarwal, Yahoo! Labs
Statistical Methods to Optimize Content for Web Applications
Discussant: Lee Wilkinson, Systat
2:45-4:00 Charles Elkan, UC-San Diego
Recommender Systems
  

 

Thursday, November 5

8:30-9:45 Carl Mela, Fuqua School of Business, Duke University
A Dynamic Model of Sponsored Search Advertising
Discussant: Alan Karr, NISS
10:15-11:30 Daryl Pregibon, Google
Advertiser Graphs
Discussant: Bob Bell, AT&T Labs Research
11:45 Lunch and Adjourn